CATI
Computer-Assisted Telephone Interviewing (CATI) – Efficient Data Collection at Scale
Computer-Assisted Telephone Interviewing (CATI) is a powerful and efficient method for conducting large-scale telephone surveys. With advanced technology, interviewers can streamline data collection by following a structured script while inputting responses directly into the system. This ensures faster processing, real-time accuracy, and seamless handling of complex questionnaires.
CATI is ideal for gathering quantitative and qualitative data, allowing businesses and researchers to reach diverse demographics across various regions. Its flexible nature and real-time monitoring capabilities make it a reliable tool for market research, customer satisfaction surveys, and opinion polling, ensuring high-quality data and actionable insights.
